Sales

Technology Reseller Partner Agreement Template

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Technology Reseller Partner Agreement Template

This proposal outlines a comprehensive strategic partnership framework designed to foster mutual growth, expand market reach, and create long-term value for both parties. By entering into this partnership, we aim to combine our respective strengths, resources, and expertise to drive innovation, deliver superior customer experiences, and maximize operational efficiencies. We believe this collaboration offers the opportunity to unlock new markets, enhance brand positioning, and deliver exceptional value to our customers.
This Channel Partner Agreement (the "Agreement") is made and entered into as of [Effective Date], by and between:
[sender.company], a [Company Type] organized under the laws of [State/Country], with its principal place of business at [Address] ("Company"), and
[Client.Company] a [Company Type] organized under the laws of [State/Country], with its principal place of business at [Partner's Address] ("Channel Partner").

WHEREAS, the Company is engaged in the business of [Description of Company’s Business and Products/Services], and the Channel Partner desires to market, sell, and distribute the Company’s products and/or services in the territory described in Section 2 below;

NOW, THEREFORE, in consideration of the mutual promises and covenants contained herein, the Parties agree as follows:

1. Appointment of Channel Partner

1.1 The Company hereby appoints the Channel Partner as a non-exclusive partner to market, sell, and distribute the Company's products and/or services within the defined territory outlined in Section 2 of this Agreement.
1.2 The Channel Partner agrees to promote, sell, and distribute the products and/or services in accordance with the terms of this Agreement and any additional guidelines or policies provided by the Company.

2. Territory

2.1 The Channel Partner is authorized to operate in the following geographic region: [Define Territory - e.g., specific countries, regions, cities, or states].
2.2 Any changes or expansion of the territory must be agreed upon in writing by both Parties.

3. Duties and Responsibilities of the Channel Partner

3.1 The Channel Partner agrees to:
  • Actively promote and sell the Company’s products and/or services.
  • Maintain a reasonable level of inventory and/or resources to support sales and customer service.
  • Provide training and support to customers, as necessary.
  • Ensure that its sales personnel are adequately trained and knowledgeable about the products and services offered by the Company.
  • Meet sales targets and performance objectives, as mutually agreed upon.
3.2 The Channel Partner shall not make any representations or warranties about the Company's products and services that are inconsistent with the materials or information provided by the Company.

4. Pricing and Payments

4.1 The Channel Partner will sell the Company's products and services at prices determined by the Company. The Company reserves the right to modify pricing at its sole discretion, with prior notice to the Channel Partner.
4.2 Payment terms for products and services sold by the Channel Partner shall be as follows: [Specify Payment Terms - e.g., net 30, net 60, etc.].
4.3 The Channel Partner shall remit payments for products purchased in accordance with the payment terms established by the Company.

5. Marketing and Promotion

5.1 The Company shall provide the Channel Partner with marketing materials, product documentation, and other promotional materials necessary to effectively promote the Company’s products and/or services.
5.2 The Channel Partner shall be responsible for its own marketing and promotional expenses, subject to any reimbursement or co-marketing programs established by the Company.
5.3 The Channel Partner agrees to conduct all promotional activities in a manner that reflects positively on the Company’s brand and reputation.

6. Intellectual Property

6.1 The Company retains all ownership rights to its trademarks, trade names, patents, and other intellectual property associated with the products and services provided under this Agreement.
6.2 The Channel Partner is granted a limited, non-exclusive license to use the Company’s trademarks and other intellectual property solely for the purpose of promoting and selling the Company’s products and services, subject to the Company’s guidelines.

7. Confidentiality

7.1 Both Parties agree to maintain the confidentiality of any proprietary or confidential information shared during the course of this Agreement.
7.2 The Channel Partner shall not disclose any confidential information to third parties without prior written consent from the Company, except as necessary to fulfill the obligations under this Agreement.

8. Term and Termination

8.1 The term of this Agreement shall begin on [Effective Date] and continue for [Initial Term] unless terminated earlier in accordance with this Section.
8.2 Either Party may terminate this Agreement with [Notice Period - e.g., 30, 60, or 90 days] written notice to the other Party.
8.3 This Agreement may be terminated immediately by either Party in the event of a material breach by the other Party, subject to any cure periods provided herein.

9. Indemnification and Limitation of Liability

9.1 Each Party agrees to indemnify and hold harmless the other Party from any claims, damages, or liabilities arising from the breach of this Agreement, negligence, or willful misconduct.
9.2 The Company's liability under this Agreement shall be limited to the amount paid by the Channel Partner for the products/services giving rise to the claim, and in no event shall the Company be liable for any indirect, special, or consequential damages.

10. Governing Law and Dispute Resolution

10.1 This Agreement shall be governed by and construed in accordance with the laws of [State/Country], without regard to its conflict of law principles.
10.2 In the event of a dispute, the Parties agree to first attempt to resolve the matter through negotiation. If the dispute cannot be resolved, it shall be submitted to binding arbitration in [Location].

11. Miscellaneous

11.1 Independent Contractors: The Channel Partner is an independent contractor and not an employee, agent, or partner of the Company.
11.2 Amendment: No modification or amendment to this Agreement shall be valid unless made in writing and signed by both Parties.
11.3 Entire Agreement: This Agreement constitutes the entire understanding between the Parties and supersedes all prior agreements or understandings regarding the subject matter.

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Infosys
TCS
FinoWorks Technologies
Growlity
Evoke Strategy
Uffizio
Charge&Go
Aktiv
Story99
Scribd
Prolexity
Hero
Accenture
Vyapar
Storyboard Films
Infosys
TCS
FinoWorks Technologies
Growlity

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