Advertising proposal for Northstar Wellness
Sample proposal: a three-month campaign to increase awareness and generate qualified consultation inquiries.
Marketing
Advertising Proposal Template
Pitch advertising services with a proposal that covers campaign goals, creative approach, channels, budget, timeline, and results reporting, so clients can see the plan before they commit.
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Proposed advertising channels and scope
This sample campaign runs from November 1, 2026 through January 31, 2027. Northstar Wellness will advertise on Meta (Facebook and Instagram) and Google Search. Display advertising and content promotion are outside the proposed scope.
Channel | Included scope |
Meta ads | Facebook and Instagram campaigns focused on adults seeking wellness consultations; six creative variants. |
Google Search | Search campaigns for consultation-related keywords; two ad-copy sets. |
Display and content marketing | Not included in this sample scope. |
Key deliverables
- Audience, keyword, and campaign planning for Meta and Google Search.
- Six social ad variants and two search ad-copy sets for review and approval.
- One campaign landing page with a consultation inquiry form.
- Three monthly reports covering spend, traffic, and qualified inquiries.
Cost summary and investment
Illustrative pricing in USD for the November 2026 through January 2027 campaign. The $7,500 media budget is separate from Harbor Creative Studio's service fees.
Service | Scope | Qty | Unit price | Subtotal |
Strategy setup | Audience, keyword, and campaign planning | 1 | $1,200 | $1,200 |
Creative and landing page | Six social variants, two search copy sets, one landing page | 1 | $1,800 | $1,800 |
Channel management | Meta and Google Search management | 3 months | $1,200 | $3,600 |
Media budget | Platform ad spend across selected channels | 3 months | $2,500 | $7,500 |
Monthly reporting | Spend, traffic, and qualified inquiry reports | 3 months | $300 | $900 |
Subtotal before tax | | | | $15,000 |
Applicable taxes | Calculated on the invoice, if any | | | Not included |
Estimated total before tax | | | | $15,000 |
Payment terms
Item | Terms |
Setup deposit | $1,500 due October 13, 2026; $1,500 remaining setup and creative fee due October 30, 2026. |
Monthly charges | $1,500 management and reporting plus $2,500 media budget due November 1, December 1, and January 1. |
Taxes | Any applicable taxes are additional and will be shown on the invoice. |
Expected performance benchmarks
Metric | Illustrative three-month planning estimate |
Impressions | 120,000 to 180,000 |
Click-through rate | 1.5% to 2.5% |
Qualified inquiries | 90 to 150 |
Benchmarks are sample planning assumptions, not performance guarantees. Final results depend on approvals, audience response, and platform delivery.
Basic terms and conditions
Proposal validity
This sample proposal is valid for 14 days from September 29, 2026, through October 13, 2026.
Campaign term
The proposed campaign runs from November 1, 2026 through January 31, 2027, subject to approval of the final scope and payment terms.
Intellectual property
Harbor Creative Studio retains ownership of its pre-existing materials and working files. Upon full payment, Northstar Wellness may use the final creative materials delivered under this proposal for the approved campaign.
Confidentiality
Both parties will protect nonpublic campaign plans, creative materials, performance data, and client information shared for this engagement. Each party may use that information only to carry out the campaign, unless the other party agrees otherwise in writing.
The names, dates, and commercial terms in this sample are illustrative and should be reviewed before this proposal is sent or signed.
Acceptance and signatures
By signing below, Harbor Creative Studio and Northstar Wellness approve the Meta and Google Search campaign scope, the $15,000 estimated total before any applicable taxes, the payment schedule, and the basic terms in this sample proposal. This proposal becomes a binding agreement when both parties have signed it.
Sample details only. Confirm names, costs, dates, and terms before signing.
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Advertising Proposal Template Overview
Advertising clients want to see ideas as well as numbers, and a plain budget table does not show either. This advertising proposal template gives you ready sections for campaign goals, creative approach, channels, budget, timeline, and reporting, so a client can picture the campaign. Built as a reusable ad campaign proposal, it also works as a media proposal template when planning is the main deliverable.
The proposal generates in your agency's branding and adapts to each client. Share one link the client opens on any device, and keep every proposal filed by account, so campaign extensions and new briefs start from the plan already agreed.
What's Included
Everything you need to create a professional proposal
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How to Use This Template
Get started with your professional proposal in just a few simple steps
1
Choose Template
Select this template and click "Use template for free" to get started
2
Customize Content
Fill in your details, add your branding, and tailor the content to your needs
3
Send & Track
Send your proposal to clients and track when they view and approve it
Who Benefits From Advertising Proposal Template?
Advertising agencies, freelancers, and marketing teams get the most from a proposal that sells the idea and the plan.
Agency Creative Director
Present your campaign idea alongside channels and budget, so the client sees the creative thinking and the plan together.
Freelance Ad Specialist
Pitch campaign management to small businesses with goals, channels, and pricing laid out in plain language that owners can follow.
Marketing Manager
Compare advertising proposals on goals, creative approach, channels, and budget, so choosing an agency is a clearer decision.
Business Owner
See what an agency plans to run, where it will run, and how your budget will be used, before you sign up.
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Frequently Asked Questions
Everything you need to know about using this template
It should include the campaign goals, creative approach, channels, budget, timeline, and reporting. A advertising proposal template gives you these sections ready to fill in, so the client can picture the campaign and its cost.
Yes. Generate the first draft from a short prompt, then use AI to rewrite, tighten, or restructure any section in seconds.
Open with the client's goals, present your creative approach, recommend channels, then set the budget, timeline, and reporting. Leading with the idea keeps the client interested and makes the budget easier to accept.
Fully. This proposal is editable end to end in the drag-and-drop editor, so you can add, remove, or reorder sections to match each campaign.
Yes. Add your own channels, budgets, and creative ideas straight into this proposal template, then adjust the wording to fit the client.
Yes. Your logo, colours, and fonts are pulled from your website and applied automatically, so the proposal looks on-brand without any manual design.
Sell the idea and the plan
Start from a ready proposal layout and fill in only what matters, instead of building one from scratch.
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