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Beyond Price Competition: How to Position Your Proposals for Value-Based Selling

“Their offer was cheaper.” It’s the sentence no one wants to hear after a pitch. All the effort, strategy, and time, gone because someone else came in with a lower number. We’ve all been there. You spend hours crafting the perfect proposal: clear objectives, a compelling offer, a competitive edge. And yet, the reply is…

Manasvi Makhania

06/08/2025

Manasvi Makhania

06/08/2025

Beyond Price Competition: How to Position Your Proposals for Value-Based Selling

“Their offer was cheaper.” It’s the sentence no one wants to hear after a pitch. All the effort, strategy, and time, gone because someone else came in with a lower number. We’ve all been there. You spend hours crafting the perfect proposal: clear objectives, a compelling offer, a competitive edge. And yet, the reply is…

The Psychology of Proposal Reading: Win 81% Before Page Four

We’ve reviewed thousands of proposals. Some won deals in days, others never even got opened again. The difference almost always comes down to one overlooked factor: how people actually read. This isn’t about how they should read, or what we think they’ll read. It’s about the real patterns that determine whether a proposal gets read,…

Manasvi Makhania

06/08/2025

Manasvi Makhania

06/08/2025

The Psychology of Proposal Reading: Win 81% Before Page Four

We’ve reviewed thousands of proposals. Some won deals in days, others never even got opened again. The difference almost always comes down to one overlooked factor: how people actually read. This isn’t about how they should read, or what we think they’ll read. It’s about the real patterns that determine whether a proposal gets read,…

The Pre-Sales Proposal Strategy: How to Qualify Serious Prospects Before Writing a Single Word

We’ve all been there… investing hours in a proposal that never pans out. It’s frustrating, time-consuming, and a total waste of effort. But imagine if you could qualify your prospects before you even start writing. What if there was a strategy that ensured you’re only spending your time on leads that are ready to convert?…

Manasvi Makhania

01/08/2025

Manasvi Makhania

01/08/2025

The Pre-Sales Proposal Strategy: How to Qualify Serious Prospects Before Writing a Single Word

We’ve all been there… investing hours in a proposal that never pans out. It’s frustrating, time-consuming, and a total waste of effort. But imagine if you could qualify your prospects before you even start writing. What if there was a strategy that ensured you’re only spending your time on leads that are ready to convert?…

Scaling Proposal Quality: How to Maintain Excellence While Growing From 5 to 50 Proposals Monthly

When your company's proposal volume goes from 5 to 50 proposals a month, the first thing that often comes to mind is: How do we maintain quality? Scaling proposal process operations brings a series of challenges, but the hardest part for proposal teams is balancing increased volume with consistent, high-quality output. If your team is getting overwhelmed…

Manasvi Makhania

31/07/2025

Manasvi Makhania

31/07/2025

Scaling Proposal Quality: How to Maintain Excellence While Growing From 5 to 50 Proposals Monthly

When your company's proposal volume goes from 5 to 50 proposals a month, the first thing that often comes to mind is: How do we maintain quality? Scaling proposal process operations brings a series of challenges, but the hardest part for proposal teams is balancing increased volume with consistent, high-quality output. If your team is getting overwhelmed…

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